10 Tips For Driving More Value And Engagement In Transactional Emails

Try one or all of these helpful tips on how to bring more value and engagement to your emails and improve your business.

  1. Send transactional emails ASAP.
  2. Use a readily identifiable sender name.
  3. Write a detailed subject line.
  4. Add secondary information in the preheader.
  5. Answer questions in the message body.
  6. Design for mobile screens.
  7. Go above and beyond the transaction.
  8. Add a cross-sell or upsell suggestion.
  9. Persuade nonsubscribers to opt in to your email program.
  10. Comply with email regulations governing unsubscribers.

 

*Courtesy of IBM Marketing Cloud

 


* Specific loan program availability and requirements may vary. Please get in touch with your mortgage advisor for more information.