Tips To Dominate Social Media

Social media is one of the best tools for marketing that we have access to. It is free and can reach unlimited prospective clients. Your previous clients can also be useful in recommending your business via their social media.  It can also be done from anywhere – on the train to work, or waiting in line for Starbucks. The key is to be consistent and post interesting content. Use these tips to boost your social media presence and expand your business.

  • Set up a strategy and stick to it. Figure out your goals for the year and make a plan to achieve them! Put in the work to follow your plan and market yourself to expand your business.
  • Target your ideal customer. Figure out who your ideal customer is and market as if you are talking directly to them. The more targeted your message is, the better results you will have.
  • Boost your posts. Facebook offers the option to pay to boost your posts. You can choose your targeted audience. Boosting your posts can expand your audience vastly.
  • Turn the most interesting quotes, or bits of information into high quality images. Images are easily shareable and memorable.
  • Write interesting captions. With so much information being thrown around, make sure yours is interesting and eye catching.
  • Provide real education. Educate your audience; part of the reason they are on social media is to learn.
  • Capitalize content on Twitter and Pinterest by adding “tweet this” and “pin it” buttons to your content.
  • Share your story. Connect with your clients by sharing information about yourself. Find interesting ways to talk about yourself: such as a #throwbackthursday post or a #flashbackfriday post.

Don’t forget to give it time. Just like losing weight, your business won’t transform overnight, but stick with it!*Courtesy of ContentMarketinginstitute.com

 


* Specific loan program availability and requirements may vary. Please get in touch with your mortgage advisor for more information.