Ruth Lawler

Mortgage Loan Originator

NMLS: 247226

Video Marketing for Realtors

Videos help tell a story, and stories make for more impactful marketing because it can express human emotion as well as help establish trust. Videos can help boost your brand exposure and set you apart from the competition. Here are a few helpful tips to help get you going:

  • Equipment
    • Lighting - Make sure you have good lighting. A Selfie Ring Light can be purchased for $14 on Amazon.
    • Steady - Keep phone as steady as possible with Tripod or Selfie Stick. An iPhone Tripod can be purchased for $16 and Selfie Stick for $20 on Amazon.
    • Audio - Make sure the audio is good quality. A Condenser Microphone for Smartphones is available for $16 on Amazon.
  • Types of Videos—Make your content valuable
    • Video Testimonial - A video testimonial will make a larger impact than just a Yelp review. This will help your marketability and add so much more value. It will also capture human emotion.
    • Intro Video - this can be added to Google, Facebook, Zillow, etc.
    • 30 secs to 1 min videos - Get in the habit of texting your short video with the opportunity you want to share.
    • Open House Video - Short and sweet video letting your clients know about your open house that is coming up or that you are currently at.
  • Helpful Video Editing Apps
    • Quik—GoPro Video Editor: Free easy app that allows you to add photos, videos, music and text.
    • Splice—Video Editor & Movie (only for Apple): Higher end production as you can add voice over to photos and/or videos.

      *Courtesy of SocialNetwork

 

 


* Specific loan program availability and requirements may vary. Please get in touch with your mortgage advisor for more information.